1) Whose perspective have Sky News used to present the story? (Clue: it’s in the opening line)
They have used the perspective of the police only
2) How are the police represented in this coverage?
The police are represented as the heroes and the victims of this
 3) How are young people represented in this coverage?
Young people are represented as the looters and the villains who are trashing the city, however, the audience is unaware that most of the actual statistics 
4) What images and videos are selected by Sky News to accompany the story?
Other stories revolving around black people and the youthful - negative stories- perhaps showing that this is a common thing for the youth
 5) What choice of words is used to present this news event?
They describe the looters as 'hooded, masked, youths' which is an assumption - the also over exaggerate
 6) What aspect of the story is chosen as the most important detail and included at the very beginning of the report?
The police officers and amount of destruction - they do not fully cover the reason why they began to riot which was the death of Mark Duggan

7) How is narrative used to engage the audience with this news story?
They include fire and ruins of Tottenham at the beginning followed by rushing police - they only reveal why they began rioting at the end

8) How can we apply Todorov’s equilibrium theory to this coverage?
The civilians loss and the amount of fire - the devastation of the entire event

9) What examples of Propp’s character types can we find in this coverage? Are there heroes and villains?

They used the police officers to play the role of the heroes and the rioters were the villains

10) How might citizen journalism have been used to provide a different angle on this story?

Citizen journalism is used to end bias and actually put the story straight - the news gatekeepers are practically forced to use it because either way then video will be shown eventually. This will generally be telling the truth as it is raw footage with no edits. 

1) What is the angle of a news story? Give an example to explain your answer.
The angle of the news story depends on the style, news  and location - it is viewing different perspectives to make sure the news is aimed at those who are watching it
 2) What is the difference between tabloid and broadsheet news coverage?
Broadsheet is more sophisticated and is read by educated people however tabloid contains more celebrity based news
3) What would be an example of a tabloid-style TV news programme?
A tabloid news programme is shown through Channel 4, MTV and Youtube news shows 
4) What would be an example of a broadsheet-style TV news programme?
The Telegraph 
5) What is the difference between international, national, regional and local news coverage?
  International is worldwide and covering news stories around the world
National news in UK wide news only
Regional is covering a particular region - London, Leeds etc
Local news is centring around a particular location within a region - West London

BBC Election Cover
1) Is this international, national, regional or local news? How can you tell?

This seems to be national news because it involves those who live in  England
2) What angle does the report take on the story?
They have made it completely balance
3) Is this more tabloid or broadsheet-style coverage?
Broadsheet
4) What kind of audience would you expect to watch this type of TV news programme? Why?
No particular classes - perhaps all round

Channel 4 
1) Is this international, national, regional or local news? How can you tell?
This seems to be national news as well - it covers a broad range or perspectives
2) What angle does the report take on the story?
They are pretty balanced
3) Is this more tabloid or broadsheet-style coverage?
Both
4) What kind of audience would you expect to watch this type of TV news programme? Why?
A mixture

Sky 
 1) Is this international, national, regional or local news? How can you tell?
National
 2) What angle does the report take on the story?
It was right wing and not very balanced - it focused on the right wing parties only
3) Is this more tabloid or broadsheet-style coverage?

Tabloid
4) What kind of audience would you expect to watch this type of TV news programme? Why? 
Right winged people

Basic details

1. What do the letters BBC stand for? British Broadcasting Corporation
2. How is the BBC funded? The BBC is funded through tax payers and the license of a TV
3. What is the BBC's famous mission statement? (Clue: it's three words)Inform, educate and entertain
4. What is BBC1's programme remit? BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK -  offering a wide range of high-quality programmes. A very high proportion of its programmes should be original productions (BBC website)
5. How does the BBC News at Six fit into BBC1's remit? They offer a mixed genre television service and appeal to a wide range of people of different lives - it fits into peoples schedules

Presenters

1. Who are the presenters of BBC News at Six? Main presenters are Fiona Bruce and Sophie Raworth 
2. What are the presenters wearing? What does this communicate to the audience? They are wearing suits and formal clothing which connotes a serious presentation 
3. Why might a TV News programme use a variety of presenters? To commit to a diverse community and represent different minority groups - they are being funded by the public, therefore it must seem like it
4. How are other reporters or presenters used in the TV news programme? Other presenters are used for interviewers and off studio presenters
5. Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience? There is a fair amount of males and females - it is diverse - they do this so it appeals to the public

Opening sequence
Analyse the opening 2 minutes of the programme.

1. What is the very first shot? The presenter at the desk - introducing the show
2. How does the opening sequence use graphics or images to grab the attention of the audience? They use the world with cities etc 
3. How is music used in the opening sequence? The music is dramatic and lively which connotes the seriousness of this news programme
4. How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later? The news stories are said and briefly touched and then it cuts to the opening sequence

Studio mise-en-scene

1. What aspects of the studio can be seen by the audience? The background of computers, the pan over the entire studio and cameras
2. Are the presenters standing or behind desks? Why do you think this is? They sometimes stand and sometimes sit - the standing is slightly informal which takes away from the seriousness
3. Are journalists or technology visible? What might these things suggest to the audience?  You can see the journalists and full studio as well as the cameras etc - you can see everything which suggests that not everything is done on a green screen//in front of a image - there is more to the studio
4. How does the studio use colour? The use red and white mainly which may symbolise politics

How news stories are presented

1. How does the news programme typically present a story? Following and introduction with images - then a short interview - outside the studio refrences
2. What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.) Presenter to the camera, interviews, reporters on location, graphics, images, videos etc
3. What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.) Politics, international news, local news, weather, sport 
4. Give two real examples of how news stories are presented to keep the interest of the audience.It starts off with Tesco which is slightly boring but then moves onto serious news about abuse

Running order

1. Watch the first 15 minutes of the programme – as recent as you can find. 
2. What is the top story? The top story is about Tescos losses
3. How long does the top story last for? For 10-15 minutes
4. What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’). Top story, sub stories, sport
5. How long is each story shown for? About 5 min
6. Why do you think each story was shown for the time it was? To emphasise some and use some as breaks

Audience

1. What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.It is for those who stay at home or come from work - a typical British family and schedule
2. What are the viewing figures for BBC News at Six? Around 4m 
3. Why might someone choose to watch this TV news programme over others?It is at a very convenient time fort hose who work and it only lasts 28 min
4. Is there an opportunity for the audience to get involved in the programme or comment?    
5. What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?

Institution

1. What other news programmes and services does the BBC offer in addition to the BBC News at Six? BBC Breakfast, News at 10 etc
2. What role does OFCOM have in making sure TV News is fair and accurate? OFCOM regulates and gives and emit which must be followed to have a license - it must be impartial
3. The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'? They use excessive graphics - they defended themselves by saying that it helped the audience understand - it does dumb down the news but i think it was done correctly

TV News and New/Digital Media

1. Does the TV News programme have a dedicated website? Yes
2. What does the website offer viewers? It has highlights etc and recaps with extra website links 
3. Does the TV News programme have a Twitter feed? Yes
4. How does the Twitter feed promote the programme? Displaying the hashtags
5. Is there an opportunity for the audience to get involved in the programme or submit news stories? No

1) Channel 4 news is on air Monday to Friday from 19:00-19:55 on Channel 4 and at variable times on weekends.
2) The programme was first broadcast on 2 November 1982.
3) In 2001, Channel 4 news won the British Academy Television Award for Best News and Current Affairs Journalism. In 2014, they won the International Emmy Award for News. In 2015, they won the British Academy Television Award for Best News Coverage.
4) It is produced by ITN.

Presenters

1) The presenters are Jon Snow, Matt Frei, Krishnan Guru-Murthy and Cathy Newman.
2) Jon Snow wears different types of colourful ties for every episode that they broadcast. It communicates to the audience that the show is aimed at young people as the ties and what they wear is very bright and colourful which appeals to teenagers.
3) They use a variety of TV news presenters in TV news programmes because they don't want their audience getting bored of the same presenter.
4)  Other reporters or presenters are used in TV news in video news packages where they will be at a different location and the presenters from the studio will be asking the journalist questions about what is going on. They could also be like "I will now hand over to" and give the name of the presenter who will present a different type of news.
5) There is a balance between male and female presenters on Channel 4 news. There is also a mix of race and ethnicity as one of the presenters is a male Indian, and the rest are British. These aspects may effect the audience as it would intrigue many races into watching the news depending on who the presenter is.

Opening Sequence

1) The first shot is of the Channel 4 news logo introducing the programme to the viewers.
2) The opening sequence uses graphics to grab the attention of the audience by making their graphics bright and colourful and making sure that the screen is always moving.
3) Music is used in the opening sequence as the theme song of the news programme.
4) The audience are told several news stories of what will be coming up next in the first 2 opening minutes of the programme.

Studio mise-en-scène

1) The audience can see the desks and the background screens which display the news and you are also able to see the background of the studio with the presenter in front of it.
2) The presenters are always standing and I think this is because people behind desks are always reading off scripts and have some sort of newspaper in front of them to give them information on their news stories. They also need to be able to move freely around to intrigue their audience so that they do not get bored.
3) Journalists are visible on a split screen where one screen shows the presenter in the studio and another shows the journalist live at the location where they are reporting. This suggests to the audience that they are getting live news and are presenting everything that is happening at the location and the information does not seem fake.
4) The studio is brightly coloured in several different ways. The presenter wears a colourful tie in every different broadcast and the studio is purple.#

How news stories are presented

1) The news programme presents a story by explaining what is going on and having live interviews with video footage of what is going on.
2) Channel 4 news has the presenter to the camera and the reporter at the location to present the news.
3) The TV news programme typically covers politics, international news and sport news as well as non-serious news but it is presented in a way to intrigue the audience and make them laugh.
4) Jon Snow gives the title of the news story and shows them the video footage of what they are presenting. It intrigues their audience because the person they interview says "and I'm shutting your butt down". This is supposed to be humorous and fascinates the audience as they are supposed to be young viewers. The reporters are also at the locations of what is happening and they present the news from their location.


Audience

1) The target audience is mainly 16-24 year olds in the UK.
2) The average amount of viewers is 2.5 million people.
3) Someone might choose to watch this TV news programme over others as it has humour in it and presents their stories in a way that intrigues their audience and does not bore them.
4) There is an option for the audience to get involved with the news programme as they can send their views in on Facebook or twitter.
5) It doesn't offer anything.

Institution

1) It is owned by Channel 4 News Corporation.
2) Ofcom has to make sure that the TV news is fair and accurate by letting people send in their views and opinions on what they have watched. They have set a Broadcasting Code which is a set of rules that TV news programmes have to abide by.

TV News and New/Digital Media

1) Channel 4 has a dedicated website for their news that updates their broadcasts regularly.
2) The website shows the viewers news.
3) Channel 4 news has a twitter feed which you can also contact Jon Snow on.
4) The twitter feed promotes the programme by telling you when it is going to be airing and what is going to be on.
5) You can submit stories on the twitter account or watch their YouTube channels as it gives you a chance to engage with the news.

Existing Product Research

Creative Concept

OK GO – This Too Shall Pass

OK GO has made many creative music videos and was one of the first bands to promote their music via YouTube. They became famous for their first one shot video ‘Here It Goes Again’, in which they performed an interlaced dance on treadmills. ‘This Too Shall Pass’ is also a one shot video which was made after the first video became a famous hit, which followed a chain reaction that started with a set of dominoes by the lead singer of the brand. The camera then follows a series of balls, flags and various other items run into each other throughout the rest of the video. At one point of the song, the actions on screen match with the music. For example at 1:23 there is a spinning guitar that plays notes on glasses of water using a spoon.

Narrative

August Alsina- Make it home

August Alsina is an American recording artist from New Orleans signed to Def Jam Recordings. I have chosen this video for narrative as it is quite clear to me, the story starts in reverse where he has ben caught by the police and then it goes to tell us why hes in trouble (shooting). The music video relates to the song lyrics and they are saying he has to do things he doesn’t want to to provide for his loved one and he knows it going to get him into trouble. In the video he is also writing a letter to his loved ones if he ever does go missing or go to jail, which links into the other part of the music video where he is running away from the police.

performance element 

Beyonce - crazy in love 

  Beyonce and rapper Jay-Z collaborate in a video with many performance elements. In most Beyonce videos, there is always a standard element in which she performs and dances. The first dance begins 29 seconds in were Beyonce dances solo to the beat of the music. Then slowly through the video, Beyonce continues to add little bits where she dances and then at 1.07, Beyonce begins to dance with a group of other girls who also add to the performance of dance. The fire, water and costumes add to the video as if they are almost telling a story of love through dance and music.

Visual Effects 

 E.T - Katy Perry  

This music video has a lot of visual effects through out the music video. Visual effects have been used to make the video seem out of this word and unnatural.It also makes it look like the singer is floating and traveling through outa space. Make up and effects make Katy Perry look like an alien and very abnormal to fit in with the special effects that made it look like shes in outer space. the visual effects transformed the music video to a completely abnormal one.   

Camera Work 

We cant stop- Miley Cyrus

The reason I chose this video for camera work is because a lot of it is taken on a bike and it is all done by hand and doesn't look as professional as most videos. There is also one shot of the camera strapped to the bike and filming the guys face while he is riding the bike. There are different types of shots too like medium shots, close ups and or long shots.

Mise-en-scene

Rihanna- Only girl

This video, is based around a scenic area where the background connects to her femininity in which she is feeling, as a girl. Everything has a tinge of pink but creates itself as a background which has had similarities with her hair colour and her outfit. Every object is a shade of pink – this creates the beauty of the scene which is reflecting her mood in the landscape. The nature art of it connotes freedom which contributes to the happy scenery. The pinks and reds are feminine and create a atmosphere around the fields/gardens.

Editing

Drake- Worst behavior

  This video, by Drake, featuring his hometown and father, has uses of camera movement and editing. The camera moves with Drake/his father and moves around with all of the people doing flips and walking. There are many shots which are snippets of different children, different scenes etc...

Own choice

work it out- J cole

This is filled with different shots and editing, there is loads of camera work, mise-en-scene and a slight narrative. The shots are used to change the mise-en-scene - basketball court, a beach, road, party etc. The narrative is small but he is out playing basketball, he meets a girl and he doesn't want it to be like all the other girls who didn't 'work out' for him - they go to a party. The camera also follows the man as he moves.

 Get your money- August Alsina 

This music video has been made as a narrative showing that it doesn't matter how you make your money, you need to do everything you can to keep yourself alive, clothed and fed. In this video it shows an ordinary woman getting up and going to work as she is a single mother who doesn't have much support. She works as a stripper which most people would see as not being a proper job however this video has been made to show the meaning of the lyrics which is it doesn't matter how you make your money, you shouldn't be judged for it because everyone needs to work to be able to provide for themselves and possibly their families. 

Feeling myself-Will.i.am

The reason I chose this is because it contains lots of different effects and edits. For example the way there's more than one French Montana singing and the whole background is an effect and it switches from grey to red and it. When Will.I.Am is leaning on his car the tyres release a beat in time with the song which was really clever and the squares on the floor also bounce in time to the beat as if the beat is coming out of them. Also when Miley is singing the cracked mirror effect is really good. Most of Will.I.Ams’ music videos have lots of edits.

Music video treatment

Project planning

Your name:  klea Paja

Group members:  Klea, Brianna, Anjali

Shortlist of five tracks (artist/song title) that you may use:

Don’t tell ‘em

Major Lazer- Watch out for this

Selected track:

Major Lazer- Watch out for this

Music video treatment

Opening scene of a house playing music loudly in mid-day, a police officer strolling by notices the music playing and goes to knock on the door. The music suddenly stops and the police officer walks away when suddenly two gun shots go off, she/he runs to the door when a group of kids erupt from the house all trying not to get caught. This is the moment when the chorus of the song starts playing and the music video stars to focus on one boy who is free running from the police. (Suggesting the chorus line “watch out for this” is a reference to him watching out for the police officer as he looks back.)  Throughout the video he will be running over obstacles and walls to get away from the police officer chasing him. While he is jumping over the obstacles the camera will reverse and play the shot over again in slow motion. At the end on the song he finally makes it home shuts the door behind him and sits on the floor with his hand in his head, then there will be a shot of the police officer looking confused and giving up this is when the music stops.

Concept – sum up the music video in one sentence: 

A group of police officers desperately chase party goers out of an area and overcome obstacles that stand in their path following a young boy on the loose.

Scene/location 1:  The camera follows a police officer walking past a group of houses; the loud music from one house leads him to it. He goes to knock on the door when the music suddenly stops. Two gun shots go off he runs to the door when it suddenly opens, and a group of young people erupt from the house all running trying to get away. The police officer tries to go after one boy and chases him.

Scene/location 2:

The boys jumps over fences, walls and other obstacles while also looking back for the police officer who is also on his heels. The camera zooms in on the boy’s face as he looks back where he laughs and goes back to a look of concentration. The boy carries on free running on the streets cutting into corners and alley ways.

Scene/location 3:

The boy reaches an estate where he carries on to jump over things and walls, and he turns on to a street where he runs into a house, slams open the door runs inside and bolts the door lock. He gives a faint smile and he sits down on the floor by the door out of breath. The police officer is left outside confused of where he went.

Pace/colour/tone/feel of video:

The tone and feel to the music video is excitement therefore the colours are going to be quite bright and lively to show the build-up of drama, suspense and thrill.

Task 2: the key details
Name: If you go down to the woods. Genre: Horror. Story line: A group of kids go into the woods and then have interactions with paranormal beings. Setting: Abandon woods.
Task 3: Writing a log line 
"If you go down to the woods " is a horror story about, teen-aged trouble makers who finally meet there match as the wonder through the woods alone in seek of adventure but uncover more than they would like to have.
Task 4: writing the film pitch

If you go down to the woods is a horror story about, teen-aged trouble makers who finally meet there match as the wonder through the woods alone in seek of adventure but uncover more than they could handle. After school the group of girls plan the perfect day but then it gets ruined when there are lead into the woods by their own imagination or so they think. Trapped with no escape, they seek help but that’s not what they receive. The ghost of a tortured school child haunts the woods, in seek of revenge to the horrible girls that left her to die in those very woods. Paranormal activity fills the woods and everyone seeks safety for THEMSELVES, but nothing can out run the dead, or can they? The group of girls that made others life living hell have got a taste of what hell is like. Who will survive to tell the story of the gruesome assassination of their friends? Or does anyone make it out at all?